Azul Arena is a cross-border non-profit art organization dedicated to amplifying marginalized voices and fostering cultural dialogue across communities.

My role was to design and develop a digital platform that not only functioned as a website but also extended Azul Arena’s cultural and political voice. The goal was to create a site that felt professional, scalable, and accessible, while remaining true to the raw, authentic energy of the community it represents.

The platform was intentionally designed with a DIY sensibility: approachable, flexible, and deeply relatable to the audiences it serves. Visually, it moves away from the polished aesthetic of traditional art institutions, embracing instead a grassroots, self-made feel that mirrors the spirit of independent creators. The intention was to create a space where artists who don’t fit into elite museum systems could see themselves represented and heard.